I’ll Ecosia that

“I’ll Google that”. Like Hoover and Xerox, Google has become a verb in its own right. And there’s a reason for that:

Google – unquestionably being the best search engine out there, makes use of powerful and intelligent algorithms … to let the users get the best out of a search engine with a personalized experience.


But I’ve tried something different: “I’ll Ecosia that”.

Why? Ecosia is a search engine that plants trees. Each search you carry out earns a point; for every 45 points, Ecosia plants a tree.

How does it work? Like every search engine, Ecosia is paid for by advertising. Their difference is that they use their revenue to fund not-for-profit organisations who plant trees in places where it will have a significant impact; current projects include Madagascar, Brazil & Spain.

​Is it legitimate? Ecosia is certified by B Corp to

​meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Each month, they publish their financials so you can see exactly where the money goes.

Is it private? More people than ever have concerns about Google tracking their data (hint: if you don’t want your searches to be tracked at all, use DuckDuckGo – duckduckgo.com). Ecosia does use trackers but commits to anonymising all searches within one week, encrypting your search and not selling your data.

Is it environmentally friendly? Ecosia’s own servers run on 100% renewable energy. But the search is powered by Microsoft’s Bing search engine and Microsoft aren’t quite there yet, although they’re moving in the right direction:

by 2025, we will shift to 100 percent supply of renewable energy” and “by 2030 Microsoft will be carbon negative, and by 2050 Microsoft will remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975.

Microsoft Blog

Even on current figures, Ecosia estimates every search removes 1kg CO2 from the atmosphere due to the carbon-negative effect of the trees they plant.

Is it effective? I’ve been using Ecosia for a little while now. It does come up with different results from Google but it almost always finds what I’m looking for. And if it doesn’t, I just add #g to my search term and it redirects to a Google search. Likewise, among other search tags, #w searches directly in Wikipedia, #a in Amazon, #b in Bing, #yt in YouTube.

Any downsides? Other than having to allow ads, my only complaint is that it doesn’t work with some of my security extensions like Bitdefender’s TrafficLight.

Try Ecosia on ecosia.org. If you like it, install the browser extension, change the default search in your browser’s settings and/or download the app on your phone.

Save the earth by searching the web!







One response to “I’ll Ecosia that”

  1. […] recommended by MakeUseOf, apps such as Ecosia (which I’ve written about before) and OurForest fund tree planting using the profits from ads shown when you search or simply open a […]

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